Guileful ruse of the weak

I thought this article was kind of funny because it is mostly true. Though I would say that in our society today, Pennsylvania in 2006, most of the people that go to shopping malls actually want to buy something. Except for Friday nights perhaps, when I've seen multitudes of bored young adults roaming around aimlessly. But nevertheless, I think that if mall goers are using their "guileful ruse" to defy security guards and store clerks, as De Certeau says, then they are taking advantage of their own intelligence and not giving in to the constant barrage of tactics that stores use to sell products. People need a place to hang out, and the mall is as good of a place as any if you are looking for entertainment. I think Fiske is correct in saying that "Shopping malls are where the strategy of the powerful is most vulnerable to the tactical raids of the weak." People will hopefully continue to be smart enough to think for themselves when they are at a mall, instead of falling prey to the researched methods that stores use to lure in buyers.