KU's Identity

Kutztown has put copious amounts of effort into constructing its webpage in an attempt to define itself in a public atmosphere. The website as a whole is very inviting; with its display of vibrantly colored pictures to helpful information, it welcomes visitors all over cyberspace to explore its contents. The page I found most interesting was that Fast Facts page posted here: http://www.kutztown.edu/about/fastfacts.shtml. I believe that is KU’s best attempt to define itself because it’s where you get the most information in the smallest amount of time. The pictures at the top define the university well. The first one is a picture of some of the dorms where potential students will live. It shows that KU is dedicated to providing a “homey” atmosphere for all of its students. The second picture shows part of the more attractive places; the waterfall in the Alumni Plaza. It looks like there is a class taking place there. I think that KU is trying to portray two things here; (1) that the University is aesthetically pleasing and comfortable, and (2) that students will learn in an informal atmosphere in an attempt to learn more efficiently. I think the third picture of the two students helping one another is the university’s way of showing that students support one another and can help one another to succeed. Along with the pictures, KU has displayed a gamut of information on the remainder of the page. Most of the information displays the advanced equipment and opportunities the University has to offer. It especially draws attention to the high diversity of the student population. This is important to the University because it shows that it is attractive for anyone and everyone and everyone will feel comfortable here. I think that it ultimately the message that the University is trying to portray; that Kutztown is a comfortable place that will appeal to everyone.