Monday, September 10, 2007

How KU Presents Itself

Kutztown is consciously trying to define its image to a broader audience. Kutztown is competing with many other universities for you. How you interpret what you read and observe is completely up to you.
One of the first impressions of a college or university is the homepage. To me, the pictures that changes daily on the KU homepage are important. It shows the variety of opportunities KU offers, ranging from academics to diversity to athletics and much more. In all of these pictures, the individuals show determination, happiness, and diversity. After digging deeper into the KU website, I clicked on the fast fact page. This page demonstrates that Kutztown is trying to define its image to broader audience. On the fast facts page, three pictures appear at the top, each showing a different aspect of college. The first picture, the apartments, appeals to a variety of students, especially transfers that may want to live on campus, but not in a dorm. The second picture is the fountain and landscape of the campus. In this picture it depicts Kutztown as a calm, peaceful place, which appeals to most people. The third picture demonstrates the rigorous academics and the diversity on campus. Therefore, after just looking at the top of the page, the university is appealing to almost everyone.

After analyzing the pictures, the facts themselves give a quick overview of the wide variety of opportunities Kutztown offers. The facts mention that there are many PA residents while pointing out diversity through the people from 26 states and 15 nations. It also talks about the planetarium and learning center along with the smart classrooms. This demonstrates that the campus is up to date with technology. The university appeals to students planning to live on campus by mentioning the residence halls being equipped with cable and internet. To me, I was interested in the new recreation center, which shows that the university cares about wellness and health. Another important factor to me was the 19:1 student teacher ratio which to me is a positive for academics. Finally the many organizations was a decision making factor. Overall, the fast fact page appeals to everyone, honors students, academically challenged students, athletes, transfers, and everyone in between. Therefore, making KU the perfect fit for anyone.

2 comments:

Rebecca Anne Schroder said...

The 19:1 student teacher ratio was talked about in class. Did you hear the discussion? Regardless, why is the ratio an important factor to you?

Sandy said...

sorry, I forgot to post a link.
http://www.kutztown.edu/about/fastfacts.shtml.