Tuesday, December 12, 2006

As We Look At This Thing Called "Us" - Pt. II

The media is one of the most powerful and influential forces known to man during this present day. Considering this fact, it is easy to recognize why minorities (of race, gender, sexuality, etc.) would be upset since they are severely underrepresented. Turn on the television and almost any channel will be showing the same thing: white people, such as the photograph above. This may not seem like a big deal, but children of all ages, genders, and races who watch television (as most do) unknowingly begin to form generalities about the people and things they see. This is how discrimination is born, and next to nothing is being done to prevent or improve this situation. Advertising companies are reluctant to include minorities because whites make up the largest amount of cash flow. However, with minorities being the fastest growing group in terms of income, why are advertising companies still ignoring them? Are companies afraid of losing current customers; are minorities still not included in the term "us"?

Find out in my exciting new paper!

P.S. Sorry for the late post! :]

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